Climate Break speaks with Rob Shirkey of Our Horizon–the Canadian non-profit group he founded–about using climate change warning labels on gas pumps to nudge consumers away from using fossil fuels.
Highlighting the link between a product’s consumption and its carbon footprint could potentially alter harmful consumer behavior that contributes to climate change. Similar to how warning labels on cigarettes changed the smoking habits of some users, placing climate change disclosure labels on gas pumps could introduce discomfort that serves as an effective intervention that connects consumers to the dangerous reality of fossil fuels and illuminates the hidden costs of climate change.
Extended Version